A graphic design firm creates visual methods of communication that support a company’s business objectives. They use elements of type, color, photography, illustration, shape and texture to produce designs that deliver the client’s message effectively. They work closely with their clients to understand their communication problems and develop strategies that provide solutions.

Often, firms employ teams of designers with different specialties and skill levels. This enables them to offer a wider range of services and can make them more effective than an in-house team. Additionally, these firms may have connections to photographers, illustrators and printers, which can streamline the process of completing a project.

Many of the most well-known design firms specialize in certain industries or have a distinctive aesthetic that makes them stand out from the crowd. Pearlfisher, for example, has built an extensive client list with their brand identity and innovation work, while Wolff Olins is famous for its bold branding. Pentagram is one of the largest design agencies in the world, and their focus on user experience has helped them win countless awards.

For businesses with tight deadlines or large-scale projects, outsourcing can be an effective option. However, it’s important to find a trusted partner that can scale to meet the needs of your business. Download our High Growth Playbook for CEOs to learn powerful ways to grow your business. graphic design firm